Google My Business is a benefit that many businesses do not even realize exists.
Online marketing tactics are everywhere. Everyone is always trying to tell businesses how to get better exposure online. Most of that advice either involves a hefty price tag and/or many hours of work. It’s no secret that staying relevant online, especially for a small business is a daunting and sometimes, seemingly impossible task. The influx of businesses and the expansion of communication has made the world a much smaller place. Fortunately, there is a free service provided by Google that helps businesses keep their information up to date.
Austin Trahern, an industry leader is excited to discuss the benefits of using Google My Business. Austin Trahern knows that regardless of what industry or the size of the business, this tool is vital. Here are a few of the best benefits of using Google My Business:
Keeps Up with Minor Details
Business owners have a lot going on all the time. They must always remember something and if they think they don’t have anything to do, they are probably missing something. Therefore, it is always nice to have a tool that reminds business owners of smaller details. After all, it is often the smaller details that make a big difference to customers. Specifically, Google My Business will ask the business owner if their hours are changing during the holiday season. This is important, as many people use holiday time to shop. After setting these holiday hours, the business owner can forget about the update, because after the holiday, normal hours resume. The listing will automatically reflect that.
Feeds Google Information from the Source
Google My Business is a direct link to Google itself. Search engines scour the internet for correct search results. The effectiveness of a business’ tags and SEO practices depend on how often and accurately the business comes up on searches. With Google My Business, however, businesses are giving Google a lot of that information directly. This makes it so the Google search engine does not need to search the internet for your information. It is right there, given to them and verified by them. This makes the business much more legitimate and SEO savvy, which improves the business’ rating on the search engine.
Identified on Google Maps
Google Maps is a widely used platform. By getting your location verified by Google, through Google My Business, the search engine will automatically place your business on Google Maps. That means that patrons can get directions to your business right off their Google search. Also, having your business on Google Maps (having a physical address) makes the business more trustworthy.
To close, Austin Trahern explains how Google My Business is a platform that helps business owners reach out directly to their audience, through the most influential search engine. Additionally, the level of interaction allows businesses to constantly keep their clients apprised of crucial company information. Plus, it’s free. What could be better than that?
Direct Marketing Tactics are alive and well throughout all industries; take advantage of these affordable tactics.
Direct Marketing tactics are strategies that bring businesses closer to their target audience. Examples are direct mailers and social media but both tactics cost time and can cost a fair amount of money. (This is especially true because of the uptick in social media ad importance.) Therefore, not all business budgets are equipped to handle the commitment of these two methods.
That is why Austin Trahern, an industry leader and revolutionary marketing influencer, sought out better, more affordable direct marketing tactics. What Trahern found after contemplating this issue and trying out a few methods, is that there are many options. Regardless of the industry, product, or direct marketing budget, speaking directly to the customer is paramount for success. Here are the direct marketing tactics that Austin Trahern has found successful for all different industries.
Support a Charity
Everyone loves to know they are helping support a charity, especially if it is through actions that they already do.
Whether it is buying a product or patronizing a business, supporting a charity helps businesses draw sales. This is because people are likely to choose the business that support a charity when it comes time to buy. It makes the patron feel good, it helps the charity, and it gives the business great exposure.
Use Your Store to Your Advantage
The business itself is a great direct marketing tool that can be used in a variety of ways. One of the biggest reasons why this works so well is that the hardest part is already done; the customers are at your store. Getting customers in the door is the hardest part. Now, it is up to you to prove to them why they need your services. This can be done through signage, explaining the unique qualities of your product, or through a friendly conversation. (This is also why it is important that your staff, if you have staff, knows about your products. That way, they can be genuinely helpful to customers.) Using this informational approach to direct marketing, businesses can convince customers to buy and upsell. That way, the customer ends up buying more from you without even leaving the store.
Partner with Other Businesses
A large part of being a successful business is being a part of a community. While this means the community of customers, this also includes the community of your fellow businessowners. This direct marketing strategy is a great avenue to offer a deal and mingle with your entrepreneurial associates. Working together helps everyone involved and it gives a great impression of your business.
In summation, there are many ways that a business can reach out to their customers directly. However, with limited resources and budgets, making such a connection can easily seem overwhelming. After all, it seems that the reach of a business is constantly in need of growth, to keep up with the current demand. This makes direct marketing seem even more difficult. Yet, Austin Trahern believes in these tactics wholeheartedly. These are tried and true methods of direct marketing successes and Trahern is certain that they will work for you.
Understanding and utilizing these business secrets will propel you forward on the road to success.
Business owners know that success is earned, not given. Success is the reward of long hours and dedication. It is all in how a business owner sets their strategy into motion and their consistency. However, that is not all.
Success in business is also what you know. Austin Trahernis an expert in business promotion, and he is sharing his five little known business secrets. These business secrets are sure to help pave the way to success. Regardless of the industry or other common business factors, implementing these three secrets are sure to propagate your accomplishments.
Embrace the Lessons of Failure
Winning is easy. Losing is the difficult one. When you win, that is the end. You go home, knowing that your way was successful. You do not learn anything. There is no lesson or room for improvement hidden under the ripe stench of failure. However, when a business owner embraces the lessons that come with failure, they notice many different benefits. First, the sting of failure is lessened. Of course, failing is never the desired outcome. Yet, it could end up being the best outcome. After all, it is a chance to learn and as entrepreneurs, as a person, our thirst for knowledge is insatiable. Therefore, instead of fearing failure and letting it destroy you, momentarily or otherwise, embrace it. When it happens, look for the lesson and use what you learn to make yourself and your business better, according to Austin Trahern.
Focus on the Positive
Everyone has problems. Regardless of who you are, there are reasons to be miserable. That is why, when it comes to businesses, people want to be uplifted. People want to be reminded of the positive things in life. As a business owner, it is your responsibility to bring them that positivity. Life is hard and customers look to their favorite businesses for a reprieve from that difficulty. Thus, it is important for businesses to always keep their messages positive. Negativity happens. Yet, for the sake of the customer’s happiness, that negativity needs to be put aside. Your business should always be a positive place; for you and your customers. So, focus on the positive, always.
Be Competitive at Your Own Game
Entrepreneurs are competitors. They must be, to have a chance at surviving an open market. Yet, what entrepreneurs do not realize is that while they are competing against other businesses, their biggest competition is themselves. After all, entrepreneurs are only human. There are many ways that your business can lose to your other desires. However, by working hard and always learning you will be your own arena’s best contender.
To close, there is never one way to do anything in business. What works for one entrepreneur might be disastrous for another. That is part of what makes us all different. That is why the true secrets of success in business involves the way we choose to embrace our challenges. Austin Trahern knows that mindset and the willingness to learn and change, (if necessary) is everything. Therefore, by adapting these three secrets into your business model, you are sure to see a boost in your success.
Keeping up with SEO practices is essential to ensuring your business promotion is getting the recognition it deserves.
Google. Throughout the last fifteen years, it has become a euphemism and a standard for search engines. Even those search engines that came before, pale (or have completely died off) during its reign.
As Google continues to get stronger throughout the online sphere, its influence continues to shape SEO business procedures. Thankfully, with this milestone Austin Trahern explains the best SEO business procedures to help businesses get in on the birthday hype.
Utilize the “O” in Search Engine Optimization
Optimization means to make something the best that it can be. Therefore, of course people want to optimize their search engines. As business people, it is our duty to help that process along. The way that entrepreneurs do this is to optimize our websites and make sure the content is accurate and informative. This is done by producing high-quality content, being transparent and helpful within that content, and keeping the content fresh. The best way to do this is to go through website content and make it fresh. Update older posts with fresh statistics or replace it completely. Add new accomplishments and company news and replace portions of the home page, such as videos and pictures. It is even helpful to find a fresh way to express old information. Anything that keeps the website alive and fruitful will help SEO in 2019.
Create Content Clusters
Content clusters sound inherently unhelpful. However, this is a form of organization that is ranking well with SEO. This website flow takes different sub genres of information and clumps them together under one common header. For instance, on the homepage, the “About Us” could be a header, which leads to a drop down of different sub genres. These sub-genres could easily include an ideology page, team members page, and even a link to social networks.
The reason is because the AIs that detect SEO are all about connecting the dots. Using a content cluster format on your website does a lot of the work for the algorithm. It is already connecting the important points within the website. Therefore, the program only needs to gauge the trustworthiness of the information, instead of finding relating articles strewn throughout the website.
Whether you are worried about getting cat fished or you are looking up information on a business, trustworthiness is important. Search Engines recognize that the information that is rated highly on their results must be accurate and informative. Therefore, it is the website owner’s duty to prove to the Search Engine that they are trustworthy and credible. The way that business owners do this is to have history and notable achievements. That is why it is always important to include any certifications and distinguishing characteristics in the metadata of a site.
In summation, with Google turning 15, there are many SEO tips and tricks that can help you hype up your business’ online presence. Austin Trahern has experience with many different entrepreneurs and industries. Using such an already popular event to help expand your online presence is utilizing search engines for their intended purpose; that is to connect people with the information and networks they seek.
Out of the box promotion solutions can save you time and money, while allowing you to be creative.
Developing a startup is stressful. There are so many different aspects of responsibility that come with building and maintaining a successful startup. Besides the day to day responsibilities, there is also the need for promotion. Any way you slice it, advertising is expensive, but it is necessary.
Austin Trahern, an industry leader for building and promoting startups, knows the difficulty well. He has worked with many startups throughout the years, who are in a range of situations, and helped them to find the right methods to succeed. Trahern’s experience shows him that creativity is often the best way to receive the most genuine and lasting connection. Here are the best methods that Austin Trahern has found for out of the box business promotion tactics for startups.
Become Involved in a Community
The company and community of a startup leader directly influences their business. Thus, it is important to get involved with people who are or are interested in the same industry. Not only will you have a chance to connect with likeminded individuals, you will also be able to gain insight and other suggestions. These are your people. Therefore, it is easy to see how relationships become mutually beneficial in a plethora of ways.
#Hashtag Your Business’ Social Influence
Hashtags are everywhere and they are becoming more popular by the day. If your business does not maintain a healthy hashtag game, you are missing out. Thankfully, this does not have to be difficult. To be successful with your hashtag game you do not have to start your own hashtag revolution. All startups need to do is participate in the pre-determined daily, weekly, and monthly hype. Here are a few suggestions:
It does not have to be anything extraordinary, as you can see. Most of the successful hashtags are simply positive messages and invitations for collaboration. They are using social platforms for their intended purpose-to be social. Thus, this is a great way to increase your startup’s social following. This leads to more opportunities all around.
Use Giveaways to Your Advantage
Who can pass up a good giveaway? Giveaways are mutually beneficial for everyone involved. By constructing a creative (and relevant) giveaway, you are helping promote your startup organically and positively. Even by giving away a high-value item, the promotion, attention, and excitement you create for your brand is more than worth its weight in gold. The cost of the giveaway, if done correctly, is greatly overshadowed by the attention you receive because of it.
To close, ingenuity and creativity throughout the startup process is often the best recipe for success. Austin Trahern always tries to infuse out of the box business promotion tactics for his clients. These are the tactics that have proven successful throughout a wide range of industries. This industry leader urges each of you to try these tactics today and have fun with them. It is incredibly easy for perspective clients to tell the difference between feeling pressured and having passion.
Dress for Success with Old-School Business Tricks from Austin Trahern
The way that a person dresses dictates the first impression those around them receive. That is why Austin Trahern insists that in business, attire is amply important.
Freedom of expression is wonderful; it allows people to showcase who they truly are and what they believe in. However, this freedom also gives others an impression of you. Whether people intend to pass judgment or not, the way we look often indicates whether we will be successful or fail. This is especially true when it comes to business dealings.
Austin Trahern understands that there is far more to the business dress code than what might be readily apparent. Especially when it comes to impressing those who have acquired old-world wealth, there is a culture affixed to attire. Unfortunately, this culture is not always simple or bound to the typical suit and tie persona. Therefore, Austin Trahern explains a few old-school business tricks that will help you truly dress for success.
Know the Dress Code
Society has standards for every situation. The dress code is probably the most obvious example. Yet, improper attire is often the shove that propels people off the cliff, to failure. Looking the part is not only important for actors; it is important for everyone. Keeping that in mind, it is important to know that different occasions come with different standards. For instance, if you meet your boss at the office, you are likely going to wear a suit and tie/skirt or dress. However, if you meet them at the golf course, there is likely a different quality of dress requirements. While you still should not dawn sweatpants and flipflops, business-casual attire is more appropriate. Being overdressed is pretentious and therefore, makes you look bad. Instead, you want to blend in, so make sure you know the dress code for every situation.
Wear a Watch
Wearing a watch gives the impression you are aware of time. This symbolism incorporates the wearer’s awareness of their time as well as the time of others. Time is money. This is especially true in America; time and punctuality are extremely important. By wearing a watch, you are giving the impression that you understand this importance and are professional enough to understand its importance.
Also, having a watch does help you be more punctual, as it is always on your wrist and easily accessible. Watches help people be more aware of time. Thus, they are more accountable.
Shine Your Shoes
Look at someone’s shoes. Shoes, more than any other piece of attire, will give onlookers a snapshot of who that person is. There are many types of footwear, used for many purposes. Yet, there is also the state of the footwear; are they old, new, dirty, clean. Plus, it can tell you if the person is acting within their comfort zone. If the shoes seem to be worn effortlessly, the person is usually genuine in their appearance. However, if the person seems uncomfortable in the shoes, they are trying to change something about themselves.
When a person wears nice shoes to an occasion; shined and cleaned, but not new, it shows comfortability. It shows that the person is experienced in their craft. The person knows what to wear, for whom, and how to handle whatever they are doing.
To close, attire completes the whole package; the measure of a person. Succeeding in business is dictated by presence. While this has a great deal to do with the presence of mind, a person’s physical presence also greatly affects an outcome. By using these old-school business tricks to dress for success, you will be setting yourself up to impress.
Successful business meetings start with successful people and Austin Trahern reveals how to achieve both simultaneously.
Conducting business meetings are always stressful. Regardless of whether the businessperson is green or has done it a million times, failure is still a possible outcome. It does not matter how unlikely or how surefire the topic is to impress, people are unpredictable. Therefore, when going into a business meeting, the only true catalyst the conductor can control is their presence.
Fortunately, creating the right self-image is all a business needs to be successful. Austin Trahern reveals the top tips to conducting a successful business meeting. The best part is, everything that is needed, is under the presenter’s command.
“By failing to prepare, you are preparing to fail,” Benjamin Franklin is credited with this phrase. While the quote was likely printed on many middle school posters the truth in this statement is nevertheless relevant. The fear of failing can manifest in many ways. The most common way, though, is lack of adequate preparation. Knowing what you are talking about, down to the letter helps pave the road to success by facilitating three cornerstones.
First, preparation plans out the meeting’s topics and helps the presenter grasp the heart of their purpose. Second, it also helps the presenter know what to inquire about. If there are any issues, preparation will help a presenter mitigate those problems before the presentation. Third, being prepared helps to facilitate the other tips that ensure business meeting success.
Show Confidence in Every Aspect of Your Demeanor
Confidence is the factor which decides who wins and who loses; who succeeds and who fails. Failure is inspired by a lack of preparation, which allows a seed of admitting inability to fester. That seed will culminate until the moment of presentation; at which time it will effectively suffocate any remaining sliver of hope you have of success.
Although, preparation alone cannot save you from failure. Confidence comes from preparation, but it is your demeanor that truly entices success. From the way a presenter talks, moves, and even enters the room is an indication of their confidence. An audience will notice these things and unfortunately, the level of confidence you have will dictate their first impression of you. Most of the time, that first impression is what will decide whether you will succeed or fail. What you say is secondary to the level of command you have over yourself, your presentation, and the audience’s attention.
Control the Room
The ability to control a room is based on both preparation and confidence, according to Austin Trahern. After all, people are attending this meeting for a purpose. Whether it is a staff meeting or you are meeting with a hopeful investor, they are giving you their time. They have already deemed the meeting worthy of a portion of their day. Thus, you have already established an element of control. The hard part is keeping it. To keep it, you must be worthy of it. To be worthy of it, you need to showcase your knowledge, your passion, and your confidence. Give them that in a concise package and you will not only succeed, you will have earned their respect.
In summation, the way you perform in the meeting dictates the outcome. Being prepared, displaying confidence, and controlling the room is vital to conducting a successful business meeting. Austin Trahern knows this and has experienced first hand the power of these devices and has excelled tremendously because of them. Yet, he is also aware that it is not good enough to simply understand these concepts. To be successful, utilization and practice is the truest form of proof. Therefore, only one question remains…what are you waiting for?
Learn the business etiquette techniques that will help you close the sale every time from expert salesman, Austin Trahern.
Successful selling is only marginally reliant on the product. Of course, having a good product is essential for a long-term business model. Yet, there is more that goes into sales than simply having a useful, revolutionary product. Salesmanship is an artform. Austin Trahern has perfected this artform.
Now, Austin Trahern is sharing his expertise in an easy-to understand way. By following these tips, you can always be closing, with style, grace, and confidence. Here are a few little-known but powerful business etiquette techniques:
The introduction an extremely important moment in any business situation. This is when people receive their first impressions. Right or wrong, this could even be the point where the purpose and outcome of your meeting is decided. Thus, it is important to get the etiquette right immediately. Here are three of the most important etiquette practices to remember when beginning a business meeting:
First, always introduce yourself with your full name. Even if it is a laidback atmosphere, speaking your full name during an introduction is essential. Becoming comfortable with one another can come later. Now, it is time to put power and purpose behind your words. The best, most professional way to accomplish this is to speak your full name.
Second, it is never okay to remain seated during a business introduction. It is considered extremely disrespectful not to stand and greet the person at full length while greeting. Standing imparts a respect for both yourself and the person you are meeting. This may seem like a small detail, but it will be noticed.
Third, remember your fellow meeting-goers’ names. Use those names in the introduction and throughout the conversation. This will add a sense of individualization to your conversation. It shows respect for the person you are speaking with and that respect will be appreciated.
When speaking to people in business, be agreeable and nice to them. While that might sound like a strange thing to have to say, showing superiority will not make a good impression. Therefore, even when trying to sell your product, be nice. Compliment them on what they are doing right. Do not berate them with what they are doing wrong. No one wants to be spoken down to. Instead, work your pitch into an agreeable, complimentary conversation, instead of trying to tell them why they are wrong.
Be Thankful, But Do Not Overdo It
It is always nice to use your manners; you know, the one’s you learned in Kindergarten? “Please” and “Thank you” can go a long way. Sometimes, business people feel that such niceties are not important. However, they are important, and they make an impression, if used strategically.
Showing gratitude and humility is powerful but like anything else, if it is overdone, it quickly loses its luster. Thus, it is important to only say, “Thank you,” and other mannered words sparingly. If you say thank you too much, you will seem ingenuine.
In summation, Austin Trahern believes that etiquette is essential to success. Whether you are meeting your spouse’s parents or speaking to an investor, manners matter. That is why knowing the right things to say and do in any given situation is crucial to success; not only in business, but in life.
Running a successful business and learning new skills can seem like an impossible task. Austin Trahern discusses the importance of always learning and taking time for yourself.
Expert Austin Trahern is always learning, even with a full-time schedule speaking and consulting with clients around the country. If there is one thing Austin Trahern has learned, it’s that you have to stay at the forefront of your industry and that requires real effort.
Austin Trahern always reminds his clients that the first step to ultimate success is avoiding mental fatigue.
“You are going to get tired, and you are going to have moments where you feel like you are in over your head,” explained Austin Trahern. “It’s important that when this happens that you have a game plan that involves resting and learning new material.”
Austin Trahern recommends finding a way to engage your brain to keep yourself stimulated and always learning.
Audio books and podcasts are a great way to check in with pop culture, and simultaneously learn new information about your specific field. Finding ways to stay engaged and to practice the art of learning are vital to succeeding in business and in life. They not only help you recharge, but they help you learn new skills to grow your business and brand.
As a culture, we are busier than ever before with the massive influx of information coming our way. Austin Trahern always recommends that his clients also find time to shut down the internet and breakaway from technology.
In order to move information from your short term memory to your long term memory you have to practice over and over, and taking a break from technology is a great way to reset your clock, and let your brain soak in the new information you have been learning.
A great way to do this that Austin Trahern recommends is to set a limit everyday that you spend on the internet and tied to your electronics. When you hit that limit, disconnect for the rest of the day and connect with the outdoors and the people around you.
Doing this truly allows your brain to store all of the information that you’ve been learning, and it also will decrease stress when you separate yourself from technology.
Learning doesn’t have to be a chore, and Austin Trahern recommends practicing these tips to achieve even greater heights in your business.
Business Relationships with Austin Trahern
Mastering relationships can be a daunting task and can make or break your business. Austin Trahern discusses how to win at relationships in business and in life.
Expert Austin Trahern helps companies get to the next level and achieve greatness. It often starts with mastering the art of relationships and connecting to your customers. The first step to any great business is building relationships.
“People connect to each other, not to objects,” explained Austin Trahern. “By connecting to your customers on a human level, they will build a bond with your brand and business that will weather the test of time and keep them coming back for more.”
Connecting with your customers on a human level can be as simple as telling your companies story in a captivating way, and making sure that your messaging and branding connect with your target audience.
If you want to build lasting relationships, it starts with centering your brand around the things that would connect most with your target audience. Think of your brand as an extension of your customers, whatever resonates with them, should be the message you are sharing.
Be Heard with Austin Trahern
You want your staff, and potential customers to know that they are being heard and that it’s more important to you that their opinions are considered. This helps turn customers into evangelists who will carry your brand to everyone they know.
More than ever, potential customers are researching the best products on the internet before deciding to make a purchase. The relationship factor is a determining part of the equation in getting a customer to shop with you.
Austin Trahern always encourages his clients to create meaningful surveys that engage potential customers so they feel like they are a part of the conversation.
This gives potential customers a reason to shop with your brand and a sense of fidelity to your company as well.
More than ever, customers want something to believe in, and they are searching for products that provide a more authentic approach to life and add value to theirs. Connecting with them on a human level and building a relationship now will keep your company afloat in the digital age and profitable for years to come.
Austin Trahern is always available to help you navigate your business and grow your brand, coaching you and your company every step of the way.
To learn more about Austin Trahern and to connect, click here.