Direct Marketing Tactics are alive and well throughout all industries; take advantage of these affordable tactics.
Direct Marketing tactics are strategies that bring businesses closer to their target audience. Examples are direct mailers and social media but both tactics cost time and can cost a fair amount of money. (This is especially true because of the uptick in social media ad importance.) Therefore, not all business budgets are equipped to handle the commitment of these two methods.
That is why Austin Trahern, an industry leader and revolutionary marketing influencer, sought out better, more affordable direct marketing tactics. What Trahern found after contemplating this issue and trying out a few methods, is that there are many options. Regardless of the industry, product, or direct marketing budget, speaking directly to the customer is paramount for success. Here are the direct marketing tactics that Austin Trahern has found successful for all different industries.
Support a Charity
Everyone loves to know they are helping support a charity, especially if it is through actions that they already do.
Whether it is buying a product or patronizing a business, supporting a charity helps businesses draw sales. This is because people are likely to choose the business that support a charity when it comes time to buy. It makes the patron feel good, it helps the charity, and it gives the business great exposure.
Use Your Store to Your Advantage
The business itself is a great direct marketing tool that can be used in a variety of ways. One of the biggest reasons why this works so well is that the hardest part is already done; the customers are at your store. Getting customers in the door is the hardest part. Now, it is up to you to prove to them why they need your services. This can be done through signage, explaining the unique qualities of your product, or through a friendly conversation. (This is also why it is important that your staff, if you have staff, knows about your products. That way, they can be genuinely helpful to customers.) Using this informational approach to direct marketing, businesses can convince customers to buy and upsell. That way, the customer ends up buying more from you without even leaving the store.
Partner with Other Businesses
A large part of being a successful business is being a part of a community. While this means the community of customers, this also includes the community of your fellow businessowners. This direct marketing strategy is a great avenue to offer a deal and mingle with your entrepreneurial associates. Working together helps everyone involved and it gives a great impression of your business.
In summation, there are many ways that a business can reach out to their customers directly. However, with limited resources and budgets, making such a connection can easily seem overwhelming. After all, it seems that the reach of a business is constantly in need of growth, to keep up with the current demand. This makes direct marketing seem even more difficult. Yet, Austin Trahern believes in these tactics wholeheartedly. These are tried and true methods of direct marketing successes and Trahern is certain that they will work for you.